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How Roofers Can Connect with Customers Virtually
With modern technology, the demand for virtual appointments and instant quotes are at an all-time high. Homeowners should be able to receive more information about their home renovations and expected costs without ever opening their front door. Over the past few years, our lifestyles have adapted to using virtual tools to our advantage. So, what does this mean for our roofing and home renovation businesses?
Taking the following steps can make the transition from face-to-face selling at the kitchen table to virtual presentations and selling strategies seamless for you and your team.
Use Virtual Tools to Amplify Your Success
Nearly every step of your sales process can be done online without the need for in-person meetings, allowing you to meet a wide variety of scheduling needs and keeping your business running smoothly.
Here are some ways you can provide a knockout virtual appointment with your homeowners, starting with your Virtual Presentation Sales Kit.
Curated Suite of Contractor Resources
Discover Tech Stack
The award-winning Tech Stack is a suite of tools available to all contractors in the Owens Corning Roofing Contractor Network. It allows you to seamlessly conduct business both in the home and virtually, with tools dedicated to generating leads, communicating with customers, generating quotes and estimates, and more.
The Tech Stack is designed to help contractors like you win in today's new normal, where the mobile platform is the foundation of business, the buying process is constantly evolving, and efficiency is essential across the enterprise.
Here are some of the benefits of using the Tech Stack:
- Generate leads: The Tech Stack includes tools that can help you generate leads, such as lead generation software and marketing automation tools.
- Communicate with customers: The Tech Stack includes tools that can help you communicate with customers, such as customer relationship management (CRM) software and video conferencing software.
- Generate quotes and estimates: The Tech Stack includes tools that can help you generate quotes and estimates, such as estimating software and proposal software.
- Manage your business: The Tech Stack includes tools that can help you manage your business, such as accounting software and project management software.
Enable Appointment Scheduling Online
Use scheduling software, such as Calendly or Appointments on Facebook, to allow customers to easily set up appointments and avoid the back and forth.
Calendly Resources:
Make Selling Simple with SalesProTM by Leap
An integrated digital tool for virtual selling “from the kitchen table.”
Since time is money, the SalesProTM app helps you win in your market by converting leads and assisting with closing jobs – quickly and digitally. With the SalesPro app, you can close the sale completely electronically.
This integrated digital tool makes the entire sales process professional, convenient, and time-efficient. The SalesPro app is designed to help you seamlessly and efficiently move homeowners through purchase decisions to close the sale without interruptions or delays.
Deliver Your “In-Home” Presentation via Video Calls or Conferencing
Use video conferencing software, like Zoom, to virtually provide your “in-home” presentation to your customers. Be sure to follow Zoom’s best practices for security.
Zoom Resources:
Enhance Your Company Story
Looking for additional tools and resources to enhance your company story? Educational resources are readily available for you to use during your online presentations and meetings with your customers.
Digital Experiences:
Build Your Roof™
Build Your RoofTM empowers homeowners to select each layer and component that goes into their Total Protection Roofing System®^.
Total Protection Roofing System®^ Flipbook
Use our Digital Flipbook to walk your customers through our Total Protection Roofing System®^ online. Just download the PDF, add your company logo and information, and then send it as an attachment via email, text, or chat.
Provide Contact-Free Roof Measurements and Reports
EagleView allows you to provide roof measurements and reports using high resolution aerial imagery for clarity, detail and certainty, without having to step foot on the property.
You can easily integrate these measurements and reports into your estimates and share them with customers without the need for an in-person meeting, eliminating unnecessary time-off work for the homeowner or other inconveniences.
EagleView Resources:
Automatically Organize Inspection and Project Photos
CompanyCam enables you to capture inspection and project photos and automatically organize them by location. Add comments and share with your crew. Easily track your before, during and after.
A homeowner can also assist your photo capture by using a guest account.
CompanyCam Resources:
Offer Online Financing Solutions & Payments
Provide your customer with financing options using an easy to use virtual process from Service Finance Company. Allow customers to easily make payments online.
Service Finance Resources:
Close the Deal with Digital Signatures
No pen and paper required. DocuSign allows you to securely transfer, exchange and sign documents in a snap.
DocuSign Resources:
Expand Your Knowledge with Owens Corning University (OCU)
Broaden your skills 5, 10, or 15 minutes at a time.
Owens Corning University, or OCU, is the platform from which all live and online educational opportunities will be offered exclusively to Owens Corning Roofing Contractor Network members on the OCConnectTM Resource Center.
No hassles, no limitations, and no costs. Just convenient, easy, fast opportunities providing you leading-edge, 24/7 “on-demand” education and resources designed to help grow your business.
Expand Your Knowledge (OCCN Members Only)
^Excludes non-Owens Corning® roofing products such as flashing, fasteners, pipe boots, and wood decking.
Business services are independent service providers and not affiliates of Owens Corning Roofing and Asphalt or its affiliate companies.